Just Capital Team.
10 years ago just capitalis a Wall Street-backed nonprofit organization created through the collaboration of visionary leaders and change-makers who have come together with one purpose: to build an economy that benefits all Americans. CEO Martin Whittaker said: “We believe that business and markets can and must become a greater force for good. We also believe that business and markets can and must become a greater force for good, and that we are shifting $19 trillion of private sector resources to “We believe that by doing so, we can address systemic issues such as income inequality and lack of opportunity at scale.” Say. Based on the public’s priorities, JUST Capital uses research, rankings, indexes, and data-driven tools to help measure and improve company performance in a stakeholder economy.
Over the years, JUST Capital has emerged as a pioneer in the corporate impact space, driving meaningful change at scale for some of America’s largest companies. Whittaker has a strategic focus on influencing the behavior of large corporations, and says the organization has adopted his four strategies to revolutionize the landscape of business practices. .
Martin Whittaker CEO.
First, measure
Just Capital tackles pressing social challenges by leveraging the influence of the business sector to align corporate practices with the priorities of the American people. Since 2015, the organization has conducted extensive research, surveying more than 160,000 Americans, providing critical insights into the issues that matter most in driving business behavior.
Encourage improved performance
Every year, Just Capital actively works with hundreds of America’s largest employers, representing a large portion of the workforce.Annual America’s Fairest Companies Ranking, the organization encourages transparency and improved performance on issues that matter, effectively redefining corporate success and directing capital to industry leaders. Whitaker says these rankings measure how America’s largest companies are performing on the issues that matter most to Americans. “They inspired hundreds of companies to make changes that benefit millions of workers, families, and communities, and helped change the nation’s narrative about the role of business in today’s society. .”
He says the same two things stand out to him every year. “First, we believe that across political, racial, economic, geographic and other lines, we need to understand what it means to be a fair company and what issues are most important to us. It’s about the extent to which there is consensus among our people: providing a fair and livable wage; investing in workers; and creating good jobs in the United States as a priority globally. Second, the fairest companies consistently outperform the market. In other words, contrary to what critics think, all stakeholders Doing the right thing is the best way to deliver great returns for shareholders.”
Whittaker said companies often focus solely on profits rather than ethical behavior. While this may please investors and increase immediate profits, he believes this strategy could lead to a negative working environment. ” Whittaker says if you want to create a positive work environment, you need to develop an effective strategy. “Consider raising wages, increasing benefits, implementing predictable scheduling for hourly workers, and providing workplace amenities to reduce the cost of living,” he says. “Additionally, creating opportunities for employee ownership, offering emergency savings programs, and investing in employee training and career advancement are all important.”
Paul Tudor, one of the founders of Just Capital.
Promoting corporate transformation
Whittaker said another cornerstone of JUST Capital’s strategy is direct collaboration with companies. His JUST Jobs programs, including the Worker Financial Wellness Initiative, Corporate Racial Equity Alliance, and Corporate Care Network, provide corporate leaders with assessments, resources, and communities of practice to drive change on important issues. Launched in 2020, the Worker Financial Wellness Initiative has successfully created a community of business leaders dedicated to improving the financial well-being of workers.
Amplifying change through collaboration
As the organization prepares for its first national marketing campaign, the team will partner with an award-winning creative and media agency. empower the media, led by Ashley Clark. “We want to create a race to the top of corporate America by creating value for all stakeholders. We are excited to expand our work and More importantly, many of the companies we track are doing great work to build a better future for people and the planet,” says Whittaker.
